I had a product briefing from Teradata earlier this week after not talking for nearly two years. They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). The new version has a revamped user interface and large number of minor refinements such as allowing multiple levels of control groups. But the real change is technical: the system has been entirely rebuilt on a J2EE platform. This was apparently a huge effort – when I checked my notes from two years ago, Teradata...
Wednesday, 31 October 2007
Thursday, 25 October 2007
Business Rules Forum Targets Enterprise Decisioning as the Next Big Thing
Posted on 14:51 by Unknown
I’m headed back from the combined Business Rules Forum / Rules Technology Summit / Rules Expo conference in Orlando. Theme of the conference was ‘Enterprise Decisioning Comes of Age’. The general idea is that business rules have been applied extensively in a few areas, including fraud detection and insurance rating, and are now poised to play a larger role in coordinating decisions throughout the enterprise. This idea has been championed in particular by James Taylor, formerly of Fair Isaac and now running his own firm Smart (Enough) Systems,...
Thursday, 18 October 2007
Neolane Offers a New Marketing Automation Option
Posted on 15:35 by Unknown
Neolane, a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week. I’ve been tracking Neolane for some time but chose not to write about it until they established a U.S. presence. So now the story can be told.Neolane is important because it’s a full-scale competitor to Unica and the marketing automation suites of SAS and Teradata, which have pretty much had the high-end market to themselves in recent years. (You might add SmartFocus and Alterian to the list, but they sell mostly to service...
Monday, 8 October 2007
Proprietary Databases Rise Again
Posted on 10:33 by Unknown
I’ve been noticing for some time that “proprietary” databases are making a come-back in the world of marketing systems. “Proprietary” is a loaded term that generally refers to anything other than the major relational databases: Oracle, SQL Server and DB2, plus some of the open source products like MySQL. In the marketing database world, proprietary systems have a long history tracing back to the mid-1980’s MCIF products from Customer Insight, OKRA Marketing, Harte-Hanks and others. These originally used specialized structures to get adequate...
Friday, 5 October 2007
Analytica Provides Low-Cost, High-Quality Decision Models
Posted on 15:11 by Unknown
My friends at DM News, which has published my Software Review column for the past fifteen years, unceremoniously informed me this week that they had decided to stop carrying all of their paid columnists, myself included. This caught me in the middle of preparing a review of Lumina Analytica, a pretty interesting piece of simulation modeling software. Lest my research go to waste, I’ll write about Analytica here.Analytica falls into the general class of software used to build mathematical models of systems or processes, and to then predict the...
Tuesday, 2 October 2007
Marketing Performance Measurement: No Answers to the Really Tough Questions
Posted on 11:47 by Unknown
I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value.Both questions have standard answers. Channel allocation is handled by marketing mix models, which analyze historical data to determine the relative impact of different types of spending. Brand value is measured by assessing the important customer...
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