As I’ve mentioned in a couple of previous posts, QlikView doesn’t have the built-in matching functions needed for customer data integration (CDI). This has left me looking for other ways to provide that service, preferably at a low cost. The problem is that the major CDI products like Harte-Hanks Trillium, DataMentors DataFuse and SAS DataFlux are fairly expensive. One intriguing alternative is Infosolve Technologies. Looking at the Infosolve Web site, it’s clear they offer something relevant, since two flagship products are ‘OpenDQ’ and ‘OpenCDI’...
Thursday, 29 November 2007
Tuesday, 27 November 2007
Just How Scalable Is QlikTech?
Posted on 14:07 by Unknown
A few days ago, I replied to a question regarding QlikTech scalability. (See What Makes QlikTech So Good?, August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. So let me simply discuss this based on my own experience (and, once again, remind readers that while my firm is a QlikTech reseller, comments in this blog are strictly my own.)The first thing I want to make clear is that QlikView is a wonderful product, so it would be a great pity if this discussion were to be taken as a criticism....
Thursday, 15 November 2007
SAS Adds Real Time Decisioning to Its Marketing Systems
Posted on 09:27 by Unknown
I’ve been trying to pull together a post on SAS for some time. It’s not easy because their offerings are so diverse. The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. (SAS being SAS, these are indeed listed alphabetically.) The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”.Yes, you read that right: Web Analytics is listed both as a Solution Line and as a component of the...
Monday, 12 November 2007
BridgeTrack Integrates Some Online Channels
Posted on 08:41 by Unknown
What do “Nude Pics of Pam Anderson” and “Real-Time Analytics, Reporting and Optimization Across All Media Channels” have in common?1. Both headlines are sure to draw the interest of certain readers.2. People who click on either are likely to be disappointed.Truth be told, I’ve never clicked on a Pam Anderson headline, so I can only assume it would disappoint. But I found the second headline irresistible. It was attached to a press release about the 5.0 release of Sapient’s BridgeTrack marketing software. Maybe next time I’ll try Pam instead....
Tuesday, 6 November 2007
Datran Media Sells Email Like Web Ads
Posted on 12:16 by Unknown
I wasn’t able to get to the ad:tech conference in New York City this week, but did spend a little time looking at the show sponsors’ Web sites. (Oddly, I was unable to find an online listing of all the exhibitors. This seems like such a basic mistake for this particular group that I wonder whether it was intentional. But I can’t see a reason.)Most of the sponsors are offering services related to online ad networks. These are important but just marginally relevant my own concerns. I did however see some intriguing information from Datran Media,...
Friday, 2 November 2007
The Next Big Leap for Marketing Software
Posted on 14:24 by Unknown
I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. Over all this is probably a good thing for their customers. But at some point, the competitive advantage of adding yet another capability probably approaches nil. If so, then what will be the next really important change in marketing systems?My guess is it will be a coordination mechanism to tie together all of those different components – resource management, execution, analysis, and so on. Think of each function as a horse:...
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