The new Web site I mentioned the other day is now up and running at http://www.raabassociatesinc.com/. This turned out to be an interesting little science project. I had originally figured to go the usual route of hiring a Web developer, but realized while I was assessing tools for this blog and MPM Toolkit that I could easily build the site myself in Wordpress in a fraction of the time and nearly for free. Even more important, I can make changes at will. I also looked at the open source content management system Joomla, which would have given...
Monday, 28 April 2008
Thursday, 24 April 2008
WiseGuys Gives Small Firms Powerful List Selection Software
Posted on 07:58 by Unknown
Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. But the majority of businesses have nowhere near the resources needed to manage such systems. They still need sophisticated applications, but in versions that can be installed and operated with a minimum of technical assistance.WiseGuys from Desktop Marketing Solutions, Inc. (DMSI) is a good example of the breed. It is basically...
Wednesday, 16 April 2008
OpenBI Finds Success with Open Source BI Software
Posted on 11:36 by Unknown
I had an interesting conversation last week with Steve Miller and Rich Romanik of OpenBI a consultancy specializing in using open source products for business intelligence. It was particularly relevant because I’ve also been watching an IT Toolbox discussion of BI platform selection degenerate into a debate about whose software is cheaper. The connection, of course, is that nothing’s cheaper than open source, which is usually free (or, as the joke goes, very reasonable*) .Indeed, if software cost were the only issue, then open source should already...
Tuesday, 15 April 2008
Making Some Changes
Posted on 16:46 by Unknown
Maybe it's that spring has finally arrived, but, for whatever reason, I have several changes to announce.- Most obviously, I've changed the look of this blog itself. Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. The most interesting is a new polling feature. You'll see the first poll at the right. - I've also started a new blog "MPM Toolkit" at http://mpmtoolkit.blogspot.com/. In this case, MPM stands for Marketing Performance Measurement. This has a been...
Wednesday, 9 April 2008
Bah, Humbug: Let's Not Forget the True Meaning of On-Demand
Posted on 15:53 by Unknown
I was skeptical the other day about the significance of on-demand business intelligence. I still am. But I’ve also been thinking about the related notion of on-demand predictive modeling. True on-demand modeling – which to me means the client sends a pile of data and gets back a scored customer or prospect list – faces the same obstacle as on-demand BI: the need for careful data preparation. Any modeler will tell you that fully automated systems make errors that would be obvious to a knowledgeable human. Call it the Sorcerer’s Apprentice effect.Indeed,...
Wednesday, 2 April 2008
illuminate Systems' iLuminate May Be the Most Flexible Analytical Database Ever
Posted on 08:07 by Unknown
OK, I freely admit I’m fascinated by offbeat database engines. Maybe there is a support group for this. In any event, the highlight of my brief visit to the DAMA International Symposium and Wilshire Meta-Data Conference conference last month was a presentation by Joe Foley of illuminate Solutions , which marked the U.S. launch of his company’s iLuminate analytical database. (Yes, the company name is “illuminate” and the product is “iLuminate”. And if you look inside the HTML tag, you’ll see the Internet domain is “i-lluminate.com”. Marketing...
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