When I was researching last week’s piece on Market2Lead, one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. My understanding of competitive products was that they had similar capabilities, at least hypothetically, so I choose not to list that as a Market2Lead specialty. But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such...
Wednesday, 25 June 2008
Wednesday, 18 June 2008
Market2Lead Offers Enterprise-Strength Demand Generation System
Posted on 09:39 by Unknown
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. But while many demand generation vendors simplify these features so marketers can run them for themselves, Market2Lead offers no such compromises. It is designed for world-wide deployment at large enterprises, where even the marketing department will have significant technical resources. This lets the system include capabilities that large installations...
Monday, 16 June 2008
Raab on DM Radio Panel on July 10
Posted on 12:53 by Unknown
I'm scheduled to appear on a DM Radio panel on columnar databases on July 10. I'll be joining Dr. Michael Stonebraker, architect of the modern INGRES and POSTGRES database designs, and CTO/Founder of columnar database developer Vertica, and several additional guests. For more information and to register, visit http://www.dmreview.com/dmradio/10001493-1.ht...
Tuesday, 10 June 2008
Marketo Aims to Simplify Demand Generation
Posted on 18:43 by Unknown
As I wrote last week, demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity.That’s not to say Marketo is a simple product. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don’t see...
Friday, 6 June 2008
Oh, the Irony! Do Demand Generation Vendors Have A Sound Marketing Strategy?
Posted on 11:03 by Unknown
There are literally dozens of vendors offering “demand generation” software, which can be roughly defined as systems to generate and nurture leads before turning them over to sales. Their function lists usually sound pretty much alike: outbound email campaigns to generate leads; Web landing pages to capture responses; lead scoring to determine how to treat them; multi-step email campaigns to nurture them; integration with sales automation systems; and analytics to track the results. It’s a situation that cries out for vendors to specialize in...
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