I had a preliminary conversation last week with Mike Pilcher of Marketbright, one of the vendors I’ll probably end up adding to the Raab Guide to Demand Generation Systems. We didn’t look at the software itself, so I can’t comment on it in any detail. The slides did list a few unusual features, including “prospect portals” that help buyers and sellers to share information related to a project; a sales proposal builder; and features to work with sales partners. These seem pretty minor, although they do insert Marketbright more deeply into the...
Tuesday, 25 November 2008
Wednesday, 19 November 2008
Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
Posted on 12:59 by Unknown
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica, Aprimo, Alterian, and Neolane.But I’ve also been approached by some of the other demand generation specialists. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt...
Thursday, 13 November 2008
Usability Is Just One Piece of the Puzzle
Posted on 09:05 by Unknown
A funny thing happened as I was writing one of my usual rants on incorporating usability into the selection process. (The resulting paper is on the http://www.raabguide.com/ site, creatively titled "Building Usability into Your System Selection".)After a few bon mots that probably no one else will find clever ("Usability is hard to measure; features are easy to count" "Small hard facts beat big blurry realities") I got to describing the steps in a usability-aware selection process:define business needs define processes to meet those needs define...
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