Summary: Marqui started as a Web content management system and then added basic demand generation. It’s a good choice for organizations that need both and don’t have very sophisticated marketing requirements.Marqui is one of the oldest demand generation vendors, founded in 2000. But that date is a bit misleading because the company’s original product was a Web content management system (CMS). It added demand generation features later in response to client requests. Today, content management and campaign management can be purchased separately...
Wednesday, 17 June 2009
Monday, 15 June 2009
Summary: Pay-as-you-go pricing would make QlikView easier to buy, but the company doesn't offer this option. To make a stronger business case for the purchase, include the value of shifting work from IT to business users, and of producing results faster.Last week’s post about QlikView 9.0 prompted an inquiry from a manager who has been trying for a year to convince his company to consider the product. Having run into this issue many times, I easily felt his pain and we speculated a bit on what might help things along.One obvious tactic would be...
Wednesday, 10 June 2009
QlikTech released version 9 of its QlikView business intelligence software today. The product has been in public beta for several months, so the general features are well known to people who care about such things. Probably the item that attracted the most advance attention is an iPhone version that supports interactive analysis; this also works for other Java Mobile clients like Blackberry. It's cool (or ‘qool’, if you must) but not so important in the grand scheme of things. More significant changes include:- availability through the Amazon...
Tuesday, 9 June 2009
Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), but...
Friday, 5 June 2009
Summary: Market2Lead's revised user interface has plenty of refined details. But what's most important is it offers different ways to build simple and complex campaigns. This beats even the best "one size fits all" approach.Time flies. I saw a demonstration of Market2Lead’s new user interface last December, and they released it in February. But I’m only now getting around to writing about it.It’s a good thing that Market2Lead moved more quickly than...
Wednesday, 3 June 2009
Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software.(Second of three posts on demand generation interfaces.)I spoke last week with Marketbright client Michaline Todd, director of corporate marketing at Serena Software, to see how Serena likes Marketbright’s campaign interface. Marketbright uses the two-level approach that...
Summary: Silverpop Engage B2B has added an innovative visual campaign builder that supports complexity without the drawbacks of a Visio-style flow chart. Thumbs up.(This is the first of three planned posts on updated interfaces from demand generation vendors.)Silverpop Engage B2B (formerly Vtrenz) on Monday released its first visual campaign builder, finally matching a feature offered by nearly all its competitors. The interface takes a creative...
Tuesday, 2 June 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label. Here’s a quick and surely incomplete run-down of those I’ve seen recently. They provide three basic functions:- send messages via social media. Treehouse Interactive just introduced a “talk it up” feature that embeds “share this”...
Monday, 1 June 2009
Summary: The Internet has given more power to buyers and changed the buying process. But product and responsive salesmanship still make the difference. The deer that ran into my car on May 21 provided still more posthumous marketing insights when the insurance company declared my car a total loss and I had to buy a new one on short notice. My latest pass through the quintessential American purchase experience confirmed one obvious truth and recalled two others that are easily forgotten.- The obvious truth was that information, and therefore...
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