Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. Marketers and the vendors who support them are working feverishly to harvest the opportunities created by social media. The result has been a profusion of single-function products that provide one part of a comprehensive solution. Probably the most common are products that make it easier to post comments or share...
Sunday, 23 August 2009
Friday, 21 August 2009
Aprimo Marketing Studio Expands the Scope of Marketing Automation
Posted on 14:29 by Unknown
Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs.Aprimo is in the early stages of launching Aprimo Marketing Studio, a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging,...
Thursday, 20 August 2009
Unica 8.0 Offers New, More Unified Interface
Posted on 15:19 by Unknown
Summary: Unica's new release has few functional enhancements but offers better integration of previously separate components.Unica on Monday officially launched the 8.0 version of its enterprise marketing suite. The main thrust of the new release was visual – a new company Web site and graphics and, more important, a new interface that finally unified the various components the vendor has built and purchased over the years.I can’t get too excited about the new visuals, which stress the “U” in Unica in phrases like “Discover the U in business”....
Thursday, 6 August 2009
Infusionsoft Pushes the Right Buttons for Small Business Marketing
Posted on 15:52 by Unknown
Summary: Infusionsoft knows exactly how to sell marketing automation to small business: promise more revenue, less work, strong support and a low price. The system is designed for entrepreneurs, not full-time marketers. Since marketing automation for small business was on my mind last week, I checked in with the good folks at Infusionsoft, whose 15,000 customers make them leaders in the field. I ended up chatting with Scott Martineau, company founder and VP Product Management. It was a helpful conversation for a few reasons.It solidified...
Wednesday, 5 August 2009
Vertica Announces 3.5 Release
Posted on 12:15 by Unknown
Summary: the new release of Vertica's columnar database can store several related data elements in a single column. Didn't we used to call that a row-oriented database? Benefits seem limited.Analytical database vendor Vertica yesterday announced its 3.5 release. The main feature is a new architecture called "Flexstore", which can combine several data elements into a single column. This is done for columns that are commonly used together in the same query, such as the “bid” and “asked” price on a stock transaction or the dimension tables in...
Tuesday, 4 August 2009
Marketo Offers Guide to Lead Nurturing
Posted on 08:06 by Unknown
The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. As a result, they’ve invested heavily in educational materials that are not directly related to their particular product. Their latest contribution is The Definitive Guide to Lead Nurturing, a 38-page workbook that may not quite live up to its ambitious title but certainly gives a good overview of the subject. In particular, it provides details on how to build several types of lead nurturing campaigns (incoming lead...
Monday, 3 August 2009
Youcalc: On-Demand Analytics Without Stored Data
Posted on 17:25 by Unknown
Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Unlike its competitors, youcalc it reads data directly from other Software-as-a-Service systems rather than loading it into its own database. This saves money and simplifies installation but has some drawbacks too. Still, it's an intriguing alternative to the standard approach.Youcalc is fundamentally different from other on-demand analytics vendors like Birst, Cloud9 Analytics, Gooddata and Pivotlink: while those...
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