Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price.It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. We reconnected in December and the product is now ready for its close up.The resulting picture is much prettier than before because the main changes in LoopFuse have been improvements in the user...
Tuesday, 29 December 2009
Monday, 14 December 2009
Spredfast Offers Systematic Management for Social Media Campaigns
Posted on 17:05 by Unknown
Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Cool.It seems like common courtesy to listen to an existing conversation before jumping in with a comment. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word.Silly me. I should have known...
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