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Sunday, 31 January 2010

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Posted on 11:09 by Unknown
Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. You know who you are. When I wrote about Aprimo Marketing Studio in a post last August, I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Bottom line: Aprimo delivered what they promised.Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. The needs of...
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Posted in aprimo, business marketing, database marketing, demand generation, lead management, marketing automation | No comments

Thursday, 21 January 2010

Kynetx Lets Marketers Customize User Experience Across Web Sites

Posted on 07:48 by Unknown
Summary: Kynetx lets marketers enhance and coordinate user experience across multiple Web sites. It’s so different from site-based Web personalization that the possibilities can be hard to grasp. But I think they’re substantial.The classic view of online anonymity is the 1993 New Yorker cartoon, “On the Internet, nobody knows you’re a dog.” Today, we realize that our online identities are not as private as they then seemed. But from a marketer’s...
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Posted in context automation, customer management, information cards, kynetx, web marketing, web personalization | No comments

Friday, 15 January 2010

Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Posted on 14:56 by Unknown
Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect.In my last post, I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. The notion had been on my mind for some time,...
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Posted in autonomy, content grazing, interwoven, meaning based marketing, text analysis, unstructured data | No comments

Thursday, 7 January 2010

2010 Will Bring New Features to Demand Generation Systems

Posted on 16:20 by Unknown
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation. By some measures, it's looking more mature: buyers are appearing outside the initial niche of software and technology...
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Posted in 2010 predictions, b2b marketing, demand generation marketing automation | No comments

Tuesday, 5 January 2010

Marketing Automation System Trends: What We Found in the Raab Guide

Posted on 07:28 by Unknown
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. But enhanced reporting was the most common improvement of all. Could marketers finally be ready to spend on measurement?I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua, Manticore Technology, Market2Lead, Marketbright, Marketo, Neolane and Silverpop Engage B2B).Preparing the updates gave me a good...
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Posted in 2009 trends, demand generation marketing automation, raab guide, sales automation | No comments
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