Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels. Too bad more people don't use it.As I mentioned in my post on PegaSystems’ acquisition of Chordiant, I’ve been planning for months to write about the thinkAnalytics recommendation system. The delay had nothing to do with any reservations about the product, which I find extremely impressive. It was more because I've been giving the topic low priority because the market for such systems seems to be moving slowly despite the clear benefits...
Monday, 29 March 2010
Monday, 22 March 2010
Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The main advantage is tight integration of database build, campaign management and message delivery. The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. In a post last week, I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. This was not wholly accurate. Although integrated multi-channel...
Friday, 19 March 2010
Summary: some published examples of "hard" ROI from social media.As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here), I poked around for some concrete examples of ROI from social media. Here’s what I found.Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. Some are pretty vague but the concrete ones include:- Wine TV Library gained 1,800 new customers from Twitter- Lenovo attributed a 20% reduction in call center activity to...
Thursday, 18 March 2010
Summary: Pegasystems purchased Chordiant last week, adding a sophisticated cross-channel decision engine to its stable. It's been hard for independent decision engines to survive, even though it seems an independent product should make it easier for marketers to unify their customer treatments. Business process technology vendor Pegasystems announced on Monday that it was purchasing Chordiant, which offers a central decision engine for customer interactions. Although the news is interesting in its own right, it also triggered a twinge of personal...
Friday, 12 March 2010
Summary: Marketers face so many choices that just deciding what to test is a major challenge in itself. Here are some ways to match social media to your business objectives and resources.I’ll be giving a Webinar on March 23 (register here) with Neolane about cross channel marketing. At least that’s the official topic. In my mind, it’s really about helping marketers choose among the ever-increasing media options available today and in the future.I...
Tuesday, 2 March 2010
Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Let's face it, folks: putting a good demand generation program in place is real work. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. Skeptical creature that I am, I wanted to hear the details before writing about it. By happy coincidence (OR WAS IT?), Eloqua Director of Key Accounts Jill Rowley scheduled a talk...
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