Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. I’m not sure this will be enough to thrive as the market develops, but customers will benefit regardless.Manticore Technology today released the latest version of its marketing automation system. Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects...
Wednesday, 28 July 2010
Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
Posted on 18:23 by Unknown
Thursday, 22 July 2010
Marketing Automation Vendor Consolidation: Lessons from History
Posted on 18:39 by Unknown
Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself.As I wrote in my June 30 post on consolidation among marketing automation vendors, I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. This is a natural result of a maturing market, as technology-oriented pioneers are replaced...
Friday, 9 July 2010
HiveFire Curata Cuts the Work in Content Aggregation
Posted on 07:53 by Unknown
Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site.Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst.Of course, sailors really do die of thirst. It happens when they’re surrounded by salt water they can’t drink. Marketers have the same problem: they can’t use most of the content that’s available.HiveFire Curata aims to solve this problem by making it easier for marketers...
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