Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies.I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. This group of marketers has different needs from even slightly larger companies. In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website...
Tuesday, 26 April 2011
Wednesday, 20 April 2011
Argyle Social Helps to Track Social Media Results
Posted on 18:18 by Unknown
Summary: Argyle Social offers social media marketing with above-average features for tracking results. I’ve had a couple of conversations in recent months with Argyle Social, one of the zillions* of companies offering social media marketing tools. Argyle’s particular focus is making social media measurable. It does this in two ways:- embedding trackable URLs in social messages. The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and...
Wednesday, 13 April 2011
Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2
Posted on 18:10 by Unknown
Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. As before, there's a worksheet for each step that can be a model for your own, more detailed version. And remember, the complete set is available for free in our Vendor Selection Workbook in the Resource Library at the Raab Guide Web site.4. Talk To ReferencesThis is an often-overlooked source of insight. The...
Tuesday, 12 April 2011
Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1
Posted on 17:42 by Unknown
Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below.For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required).1. Define Requirements Create a list of your goals in buying the system. Relate...
Monday, 11 April 2011
[x+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
Posted on 14:41 by Unknown
Continuing my adventures in online ad measurement, I attended [x+1]’s NexTargeting Summit last week. This reinforced and refined my conclusions from last month’s OMMA Metrics conference, which identified the burning industry issues as:- better understanding of the interactions between online and offline events (both advertising and results), and- better scalability for successful online advertising programs.The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact”...
Tuesday, 5 April 2011
Whatsnexx Manages Customer States, Not Campaigns
Posted on 06:48 by Unknown
Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. Whether it’s radically simpler is another question.Some perspective is in order. Although Whatsnexx was launched just last year, state-based systems have been used in marketing before. Previous products include Verbind (later purchased by SAS), Elity (eventually...
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