One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. Over time, products emerge that combine these functions and displace the individual point solutions. Even though the point solutions may be better at their particular task than the corresponding suite components, the time, cost, and risk savings of preintegrated products are irresistible to most buyers.* This is especially true when IT departments,...
Thursday, 26 May 2011
Friday, 20 May 2011
Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB.I spent most of this week at the inaugural DemandCon conference in San Francisco. My presentation, How to Avoid a Marketing Automation Train Wreck, was based largely on the Marketing Automation Vendor Selection Workbook I released last month (available for free on the RaabGuide Web site). But the heart of the Workbook is a series...
Sunday, 15 May 2011
I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. (Download the conference agenda and presentations.) Happily, my colleague and big-data guru Matt Doering was able to take my place. Here are Matt's thoughts:Yogi Berra meets data in the online world.At the recent Digiday:Target conference (Park Central Hotel, NYC, May 4 2011) a moderator posed the question “Which is better: More Data, Consistent Data...
Wednesday, 11 May 2011
Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers.More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. These included revenue reporting, anonymous visitor lookups, marketing calendars, and advanced scoring...
Wednesday, 4 May 2011
Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did).In case you too missed the news, it comes down to this: Salesforce.com will be available on Intuit’s App Center and be deployed so that the Intuit and Salesforce.com databases are synchronized. For those of us...
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