The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product.The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that...
Friday, 22 July 2011
Tuesday, 12 July 2011
As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories.This provides an interesting overview of the industry. The segments are defined based on revenue. Installation counts are:Looking at the raw percentages doesn’t make much sense since businesses in each group are quite different. There’s a strong case to be made that micro-businesses...
Monday, 11 July 2011
You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. That’s a marked decline, and the pattern is consistent across individual vendors: although some grew faster than others, each grew slower than during the previous period.*You might think the slower rate is expected because...
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