Dell announced today that it has added Pardot marketing automation to its list of Dell Cloud Business Software applications. Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.Beyond the Pardot system itself, the Dell offering includes pre-built integration with the other Dell...
Wednesday, 27 June 2012
Monday, 25 June 2012
3 Ways to Connect Marketing Activity to Revenue
Posted on 21:28 by Unknown
Discussions of revenue attribution often remind me of the famous recipe* that begins “First, catch your hare”. Specifically, they assume that marketers know which marketing-generated lead is associated with each bit of revenue, and then go on like medieval theologians to debate how credit should be shared among promotions to that lead. The missing hare is that marketers often can’t link leads to revenue in the first place.The issues will be painfully familiar to anyone who’s ever tried this. For those who haven’t, let’s start with the...
Tuesday, 5 June 2012
Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It
Posted on 20:01 by Unknown
Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. This followed Oracle’s $300 million acquisition last month of social publishing system Vitrue. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6, in March 2011.What...
Monday, 4 June 2012
Social and Mobile Features Head the List of New Marketing Automation Capabilities
Posted on 18:14 by Unknown
I’m getting ready for the next edition of the B2B Marketing Automation Vendor Selection Tool (VEST). This is based on nearly 200 questions to vendors, mostly about product features. The first step in the process is to update the list of questions. This is based on a review of recent vendor announcements plus my own feeling for what’s important. What emerges is an interesting portrait of industry trends in product development.You won’t be surprised to learn that most of the changes involve social and mobile marketing, today's two hottest areas...
Subscribe to:
Posts (Atom)
