[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. But technically the two sets of systems have little in common: outbound systems create lists for direct mail and email, while real time systems generate recommendations...

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Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

In his classic Harvard Business Review article Marketing Myopia, Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message.  The postal equipment giant has aggressively moved to become a provider of “customer communication technologies”, making 83 acquisitions costing $2.5...

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A Framework for Real Time Decision Management: How SAS RTDM Fits In

I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. real time interaction managers), which are used to select the best treatment during a Web visit, telephone call, or other interaction.  This type of software has been around for two decades or more and repeatedly proven its value, but still has relatively few implementations.There are many possible reasons for the slow adoption.  Maybe marketers...

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