Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

As I mentioned last week, there haven’t been many new B2C marketing automation products in recent years. But this doesn’t mean the industry has been stagnant. New developments have come from established vendors who are steadily expanding their products.Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features. One of its...

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Customer Data Platforms: My New Whitepaper Explains the Excitement

You may have noticed that I've been uncharacteristically aggressive in promoting the Customer Data Platform concept.  Sorry, but I just can't help it: a new system category is even more rare than a new B2C marketing automation system (which, as yesterday's post pointed out, is much rarer than a new beetle).  More important, I think the category itself is a very important development that could really help marketers solve some big problems. ...

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Selligent Brings a New B2C Marketing Automation Option to the U.S.

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns. Since then, the number of independent B2C marketing automation vendors...

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Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience

At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging.Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the resulting information available for real-time, automated...

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HubSpot Releases Social Inbox and Reveals So Much More

I spent yesterday afternoon at HubSpot’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their  approach to marketing and sales alignment, explained their “culture code”, and answered questions.The most concrete news, Social Inbox, extends existing HubSpot features by more fully integrating social media monitoring and response with the HubSpot interface....

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Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. The latest is Provenir, a company founded in 1992 that has long sold a system to make credit risk and fraud decisions in real time. Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. It has met with good success and is now offering its “social...

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