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Tuesday, 30 July 2013

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Posted on 16:47 by Unknown
Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. There are quite a few vendor comparisons out there, but none come close to the level of detail in the VEST – and details are what...
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Posted in marketing automation, marketing software industry trends, marketing systems, Raab VEST report, vendor selection | No comments

Thursday, 25 July 2013

Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns

Posted on 15:02 by Unknown
I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats. My point is that elaborate, branching flows are too complex for most marketers to build and maintain, and – because reality is infinitely messier than even the most sophisticated flow chart – will often give customers a sub-optimal treatment.It’s probably just as well that no vendor has ever built...
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Posted in campaign flow, campaign management software, customer experience management, decision engines, engagement engine, marketing automation, marketo, optimization | No comments

Monday, 15 July 2013

Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Posted on 16:46 by Unknown
If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients.Even in the small business sector, that count would make Vocus one of the largest marketing automation...
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Posted in marketing automation, small business marketing, social media monitoring, vocus | No comments

Wednesday, 10 July 2013

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Posted on 11:25 by Unknown
In case you were wondering, I see four themes emerging today in B2B marketing automation:services: vendors are bundling their systems with services to help marketers use them, either by offering the services themselves (LeadLife, MakesBridge, Ontraport (formerly OfficeAutoPilot), RightWave, SalesEngineInternational) or by creating versions that agencies resell to their clients (Optify, MindFireInc, many others).sales enablement: systems to share...
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Posted in demand generation industry trends, distributed marketing, marketing automation, marketing automation trends, marketing services, sales enablement, small business marketing | No comments

Wednesday, 3 July 2013

Venntive Adds Communities to Small Business Marketing Automation and CRM

Posted on 14:19 by Unknown
It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing.  More puzzling was Venntive’s decision...
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Posted in blogging software, collaboration software, community management, crm, marketing automation, sales automation, small business marketing, venntive, Web content management | No comments
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