Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy).You may not find that news to be fall-off-your-chair exciting. In fact, you’re more likely to wonder whether the world needs yet another report on anything at all. Fair enough. So before telling you what’s in the CDP Guide, I'll tell you why it exists.Simply put, marketers need better databases. If you’re a working marketer, you almost surely know this...
