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Monday, 16 December 2013

4 Marketing Tech Trends To Watch in 2014

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I'm not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round.  But I pulled to...
Friday, 13 December 2013

Webinar, December 18: How Marketers Can (Finally) Get Good Customer Data

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Let’s face it: no real work will get done next week, what with all the holiday parties and caroling and so forth. So you might as well set ...
Tuesday, 10 December 2013

Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

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I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge...
Friday, 6 December 2013

Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

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As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform . Of course, this is partly be...
Wednesday, 27 November 2013

Aginity Puts a Customer Data Platform on an Analytical Appliance

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When your only tool is a hammer, everything looks like a nail.  I’ve been illustrating the point recently by asking whether every system I ...
Friday, 22 November 2013

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

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I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for geeks...
Friday, 15 November 2013

ReachLocal Provides Turn-Key Lead Management for Small Business

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There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta . This is an enticingly...
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