Raab Marketing Automation Webinar on January 14

Just a brief note to let you know that I'll be giving a Webinar on "How to Get the Most Value from Your Marketing Automation System" on Wednesday, January 14 at 4 p.m. Eastern / 1 p.m. Pacific. You can register at http://www.brighttalk.com/webcasts/2017/attend This is part of a two-day Marketing Automation Summit organized by BrightTALK, a vendor of webcasting technology that sponsors channels of specialized content, as well as running regular online conferences. As near as I can tell, BrightTALK makes its money selling the technology and related services: according to their Web site, you can have your own "channel" with unlimited webcasts for $949 per month. Whether their conferences are simply a way to promote this or have another revenue stream attached, I don't know.

In any case, my presentation on the 14th will look at short-term ways of getting value from existing systems, on the theory that money for new systems will be scarce in the near future. This is a bit of a switch from my usual focus on system selection. But system selection always boils down to how the system will be used, so it isn't much of a stretch.

Tune in if you have a chance, and if you're, say, recovering from a skiing accident over the holidays, you can listen to the full lineup of sessions starting on January 13. I'll also be participating in a round table discussion at 7 p.m. Eastern / 4 p.m. Pacific on the 13th.