New Webinars and White Paper

I have two Webinars and a newly published white paper you might find interesting:

• Webinar Making the Right Start with Demand Generation, Thursday, April 30, 2:00 p.m. Eastern. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment. I'll talk a bit more about results of the deployment survey. Sponsored by Marketo. Click here to register.

• Webinar How to 'walk the walk' with the Sales 2.0 Approach to Aligning Sales & Marketing, Wednesday, May 13, 1:30 p.m. Eastern. This will be feature myself, Sales 2.0 guru Anneke Seley, and Genius.com CEO David Thompson in a discussion format. Sponsored by Genius.com. Click here to register.

• White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. Best practices that were valid just a few years ago are now obsolete. This paper shows why and offers some replacements. Also sponsored by Genius.com. Download here.