Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. Only the winners will survive industry consolidation, which may be here sooner than you think. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. Although LoopFuse and others already provide free trials, this is indeed different: while most free trials expire after 30 days and often have limited functionality, LoopFuse’s...
Wednesday, 30 June 2010
Monday, 28 June 2010
Summary: Saffron Technology provides an analytical database that explores relationships among entities and their attributes. It can explore networks, find similarities and guide decisions. Saffron is considerably more flexible than standard semantic engines.As I was preparing my June 3 review of link analysis vendor Centrifuge Systems, Centrifuge introduced me to their business partners at Saffron Technology. This is an interesting product in its own right. Saffron describes itself as an “associative memory base product,” a phrase that definitely...
Tuesday, 22 June 2010
To paraphrase HL Mencken, no one ever went broke underestimating the American public's commitment to privacy. "Quit Facebook Day" reportedly generated 31,000 account closings, compared with the roughly 500,000 new accounts that Facebook adds each day.This lack of interest in privacy is a tremendous pity, because privacy violations can cause many types of real harm:- identity theft- physical violations including stalking and burglary when people are known to be out- unjustified commercial treatment (e.g. denial of credit or employment) based on...
Wednesday, 16 June 2010
Summary: here are some checklists to help select a marketing automation system. For more details, attend my Focus Webinar on June 29.On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. (Click here to register; it’s free.) Here's a bit of a preview.My message boils down to two words: "use...
Wednesday, 9 June 2010
Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. This is a definite improvement but not a complete solution.Marketers have long struggled to measure the impact of individual promotions. Even online marketing, where every click can be captured, and often tracked back to a specific person, doesn’t automatically solve the problem. Merely tracking clicks doesn’t answer the deeper question of the causal relationships among...
Thursday, 3 June 2010
Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. It lets non-technical users load their own data, allowing them to work with minimal external support. Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network). It isn’t the only vendor in the field – a quick search brought up this list of link analysis systems, which itself is not complete. Centrifuge tells me they are unique in offering...
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